08 March 2026
In his column for The Observer, Matthew Bishop highlights a striking finding from our polling with YouGov: 18-to-24 year olds are significantly less likely to feel proud when a British entrepreneur succeeds than any other age group.
Matthew explores how we can address this gap, drawing on recommendations from our first report, “Time to Act".
He highlights several of our proposals to reawaken Britain’s entrepreneurial spirit, including by making entrepreneurship a core part of the national curriculum and launching a national campaign to showcase and elevate entrepreneurs, giving the next generation something to aspire to.
Read the full column in The Observer.
Download the report: “Time to Act”.
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